On Globalized Romania during a New Successful Edition of the A_BEST Conference
“Getting Ahead in Business through Foreign Languages”

On October 28, 2020 A_BEST , one of the largest independent language learning centres in Romania, organized the conference „Getting Ahead in Business through Foreign Languages„, fourth edition, in collaboration with Teleperformance Romania. On this occasion, Jose Kombo, Employer Branding Ambassador Teleperformance Romania, held an interactive debate on the impact and importance of foreign languages ​​in communication and CEX (Customer Experience).

The event took place live, online and addressed human resources professionals from multinationals and managers from companies, bringing together a number of approximately 30 participants. Among the topics discussed were how well Romania is rated when we talk about the abilities of Romanians and their interest in developing in this field, especially in the new socio-economic context, generated by the health crisis.

Foreign languages – a step up in business

Foreign languages ​​have many advantages in business and language training programs for employees are essential for a multinational company.

“Yesterday Romanians, nowadays citizens of the Planet … According to the EF English Proficiency Index 2016 study, Romania ranks 20th out of 72 countries evaluated worldwide in terms of English language skills that the inhabitants possess and in terms of how they succeed in putting them into practice in social and professional relations. On the other hand, although 98% of EU citizens study English, Romania has a 50% percentage of people who study French, the latter still occupying an important place in its language priorities. As for German, this is the 3rd foreign language spoken in Romania and the 4th mother tongue in the European Union”

Jose Kombo also highlighted

‘’A company that invests in foreign language courses can boost its sales, because by increasing the skills of employees it can avoid linguistic and cultural barriers”

pointed out Aura Icodin, Founder & CEO – A_BEST Foreign Language Center.

Companies looking for language courses for employees need to consider a few key elements when choosing a language training provider. According to Aura Icodin, „these are some of the most important elements: the market experience, the customer portfolio, the team of trainers, the teaching method, the ability to customize training programs and the financial offer.”

The online conference „Getting Ahead in Business through Foreign Languages”, fourth edition, is part of a series of events organized by A_BEST in order to promote the importance of investments in training programs and foreign language courses, adapted to the concrete learning needs of trainees in corporations, in accordance with the specifics of the business environment in Romania. For example, A_BEST has previously organized three more offline editions of the event „Getting Ahead in Business through Foreign languages”, and among the speakers were Magda Sandu, HR Manager PORSCHE Finance Group Romania (first edition), Diana Burhală, Learning & Knowledge Leader IBM Romania (2nd edition), respectively Bogdan Barbu, Head of Centralized Branch Operations RO – Unicredit Business Integrated Solutions Gmbh (3rd edition).

The event ended with a contest and a business networking session.

  • Organiser: A_BEST Foreign Language Center
  • Main partner: Teleperformance România

  • Communication partners: Netherlands Romanian Chamber of Commerce (NRCC), Dynamic Business Connections, Elite Business Women, Comunicatedepresa.ro

  • Partners:  undelucram.ro, Plurivox, Suciu – The Employment Law Firm, Anca Duse Photography, 3PM.

About A_BEST Foreign Language Center

A_BEST was set up in 2008 and is one of the largest independent foreign language learning centres in Romania. A_BEST offers complete language services, at international standards: foreign language courses – general / business / specialized language, open / corporate; Romanian language courses for expats; language courses for children; internationally recognized tests; translations; linguistic audit; events dedicated to the academic environment. For further details, please click here: https://abest.ro/